The Feed Has Moved

Please join us at our new URL:


Pew: Internet Now Major Source of Campaign News

A new Pew survey indicates what many of us have long suspected: The Internet is now a “major source” of campaign news.

Many more Americans are turning to the internet for campaign news this year as the web becomes a key source of election news. Television remains the dominant source, but the percent who say they get most of their campaign news from the internet has tripled since October 2004 (from 10% then to 33% now).

While use of the web has seen considerable growth, the percentage of Americans relying on TV and newspapers for campaign news has remained relatively flat since 2004. The internet now rivals newspapers as a main source for campaign news. And with so much interest in the election next week, the public’s use of the internet as a campaign news source is up even since the primaries earlier this year. In March, 26% cited the internet as a main source for election news, while the percentages citing television and newspapers remain largely unchanged.

Read more »

SEO Blueprint, Mourning Old Media’s Decline and Search SEO Pro

Online Marketing Connect has a good overview of what you should include in an SEO blueprint.

The New York Times reflects on the developments I’ve mentioned over the past few days. The whole article is worth a read, but this part is particularly interesting:

For readers, the drastic diminishment of print raises an obvious question: if more people are reading newspapers and magazines, why should we care whether they are printed on paper?

The answer is that paper is not just how news is delivered; it is how it is paid for.

More than 90 percent of the newspaper industry’s revenue still derives from the print product, a legacy technology that attracts fewer consumers and advertisers every single day. A single newspaper ad might cost many thousands of dollars while an online ad might only bring in $20 for each 1,000 customers who see it.

The difference between print dollars and digital dimes — or sometimes pennies — is being taken out of the newsrooms that supply both. And while it is indeed tough all over in this economy, consider the consequences.

Looking for more information on Search Engines or SEO? If you can’t find it here, try Search SEO Pros, a new search engine specifically for… search engine optimization.

Christian Science Monitor Online Only Now

NYT has the scoop:

After a century of continuous publication, The Christian Science Monitor will abandon its weekday print edition and appear online only, its publisher announced Tuesday. The cost-cutting measure makes The Monitor the first national newspaper to largely give up on print.

The article continues:

Before The Monitor, a handful of small papers had shifted away from print. Earlier this year, The Capital Times in Madison, Wis. went online only, and The Daily Telegram in Superior, Wis., announced it would publish online except for two days a week.

Dropping the print edition seems to tempt newspaper executives. At a recent conference hosted by the City University of New York’s journalism school, a group of publishing executives discussed what a cost-efficient newsroom should look like. They eventually settled on casting aside paper and starting fresh on the Web.

Interesting, especially in light of yesterday’s circulation numbers.

Lowering Your Bounce Rate and Sharing Links on Twitter

Bounce rate is defined as: “the percentage of web site visitors who arrive at a web site entry page, then leave without going any deeper into the site.” SEO 2.0 looks at seven simple ways you can lower your bounce rate. Here is my favorite advice from the piece:

7. Place search on top
Many people who don’t find what they seek in an instant resort to search. So those visitors, especially SV who do not find exactly what they want and who do not spot the search form will leave. If you’re after the conversion this also applies to the call to action.

Wordyard has some great advice for Twitter:

So here’s an opportunity for Twitter, or for someone else, if the Twitter team is too busy: Offer a service very similar to Twitter but optimized for link-sharing. (FriendFeed is cool but it’s trying to do so many other things at the same time that I don’t think it suits what I’m talking about.) Make it easier to share links real-time; expose the actual URL; give us some rudimentary tools for organizing the links; and watch something cool grow.

Of course, Twitter has the critical mass of usage right now, and that’s not going away. But surely there’s room for improvement.

What are you reading today?