Archive for the ‘Blogger Outreach’ Category
It isn’t a new concept – TechMeme, Technorati, Blogs.com and others have been doing it for years – however what strikes me here is just how comprehensive Google’s results are. While TechMeme only indexes a limited number of blogs Google’s BlogSearch has been indexing millions (?) of blogs for some time now and will be able to provide a different perspective to what is happening in the wider blogosphere (instead of just the cool gang).
The official Google Blog has more:
Today, we’re pleased to launch a new homepage for Google Blog Search so that you too can browse and discover the most interesting stories in the blogosphere. Adapting some of the technology pioneered by Google News, we’re now showing categories on the left side of the website and organizing the blog posts within those categories into clusters, which are groupings of posts about the same story or event. Grouping them in clusters lets you see the best posts on a story or get a variety of perspectives. When you look within a cluster, you’ll find a collection of the most interesting and recent posts on the topic, along with a timeline graph that shows you how the story is gaining momentum in the blogosphere.
Here is what it looks like in action. This graph represents the number of blogs covering tonight’s Vice Presidential debate:
ReadWriteWeb is calling it a “techmeme killer”. What do you think?
It is that time of year again. Technorati has begun the five-day release of their State of the Blogosphere report.
Welcome to Technorati’s State of the Blogosphere 2008 report, which will be released in five consecutive daily segments. Since 2004, our annual study has unearthed and analyzed the trends and themes of blogging, but for the 2008 study, we resolved to go beyond the numbers of the Technorati Index to deliver even deeper insights into the blogging mind.
This report has been extremely valuable to me in the past. I’ll be following it for the next several days.
Here are some of the more interesting items in the first two sections in the report.
In August 2008, blogs had 77.7 million unique visitors in the United States.
There are 76,000 blogs with a technorati authority greater than 50. This means that at least 50 other blogs have linked to them in the past six months.
Here are is some information on the demographics of the blogosphere:
The first step in reaching out to bloggers is locating your target audience. The best way to do this is to create a list of the types of bloggers you would like to contact, and use the search engines below to locate them.
For example, if you are reaching out on behalf of an environmental organization, you might search for bloggers writing about keywords such as: Environment, Climate Change, Global Warming, Nature, Energy Policy, etc.
Below you’ll find step-by-step instructions for locating bloggers in your target audience with each of the top four blog search tools.