The following resources are all extremely useful. All documents are PDFs unless otherwise specified.

10 Tips for Effective Writing About Tax and Budget Issues – This is a very useful document, with tips ranging from properly framing your argument to drafting a compelling and hard-hitting introduction.

Viral Copy: Trading Words for Traffic
(pdf) is your guide to creating content that gets attention. In this free 30-page report, you’ll learn:

  • The Four Viral Marketing Content Categories
  • Eleven Strategies for Getting Link Love
  • Why Headlines and Storytelling are Crucial
  • The Counter-Intuitive Rule of the Internet
  • Why Not All Traffic is Worthy
  • How to Avoid the Dark Side

Traffic Building With Article Marketing – Find out what article marketing is all about, and learn specific tips for getting the most out of your article production efforts, in this free 10-page document.

Online Politics 101: The Tools and Tactics of Online Political Advocacy gathers the e.politics how-to articles into one conveniently packaged (and free) publication. Each chapter contains a link to the live version on with updates and related materials. Updated and with new chapters as of June, 2008.

What is Social Media – An Ebook from iCrossing.

Best Practices in Fair Use for Online Video – This document is a code of best practices that helps creators, online providers, copyright holders, and others interested in the making of online video interpret the copyright doctrine of fair use. Fair use is the right to use copyrighted material without permission or payment under some circumstances. Via the Center for Social Media at American University.


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