Archive for October, 2008|Monthly archive page

SEO Blueprint, Mourning Old Media’s Decline and Search SEO Pro

Online Marketing Connect has a good overview of what you should include in an SEO blueprint.

The New York Times reflects on the developments I’ve mentioned over the past few days. The whole article is worth a read, but this part is particularly interesting:

For readers, the drastic diminishment of print raises an obvious question: if more people are reading newspapers and magazines, why should we care whether they are printed on paper?

The answer is that paper is not just how news is delivered; it is how it is paid for.

More than 90 percent of the newspaper industry’s revenue still derives from the print product, a legacy technology that attracts fewer consumers and advertisers every single day. A single newspaper ad might cost many thousands of dollars while an online ad might only bring in $20 for each 1,000 customers who see it.

The difference between print dollars and digital dimes — or sometimes pennies — is being taken out of the newsrooms that supply both. And while it is indeed tough all over in this economy, consider the consequences.

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Christian Science Monitor Online Only Now

NYT has the scoop:

After a century of continuous publication, The Christian Science Monitor will abandon its weekday print edition and appear online only, its publisher announced Tuesday. The cost-cutting measure makes The Monitor the first national newspaper to largely give up on print.

The article continues:

Before The Monitor, a handful of small papers had shifted away from print. Earlier this year, The Capital Times in Madison, Wis. went online only, and The Daily Telegram in Superior, Wis., announced it would publish online except for two days a week.

Dropping the print edition seems to tempt newspaper executives. At a recent conference hosted by the City University of New York’s journalism school, a group of publishing executives discussed what a cost-efficient newsroom should look like. They eventually settled on casting aside paper and starting fresh on the Web.

Interesting, especially in light of yesterday’s circulation numbers.

Lowering Your Bounce Rate and Sharing Links on Twitter

Bounce rate is defined as: “the percentage of web site visitors who arrive at a web site entry page, then leave without going any deeper into the site.” SEO 2.0 looks at seven simple ways you can lower your bounce rate. Here is my favorite advice from the piece:

7. Place search on top
Many people who don’t find what they seek in an instant resort to search. So those visitors, especially SV who do not find exactly what they want and who do not spot the search form will leave. If you’re after the conversion this also applies to the call to action.

Wordyard has some great advice for Twitter:

So here’s an opportunity for Twitter, or for someone else, if the Twitter team is too busy: Offer a service very similar to Twitter but optimized for link-sharing. (FriendFeed is cool but it’s trying to do so many other things at the same time that I don’t think it suits what I’m talking about.) Make it easier to share links real-time; expose the actual URL; give us some rudimentary tools for organizing the links; and watch something cool grow.

Of course, Twitter has the critical mass of usage right now, and that’s not going away. But surely there’s room for improvement.

What are you reading today?

Facebook Responds to Questions About Macy’s Spam

Since writing about the emergence of Macy’s spam on Facebook last week, I’ve been inundated with search traffic and emails on the subject. I wrote a quick note to the Facebook communications staff this afternoon, wondering if they were aware of the problem. Here is their prompt response:

Thanks for the note and help in getting the word out about the Macy’s spam attack. We’re also aware of it and believe that only a small percentage of users have been affected. We’re working to update our security systems minimize further impact. Education is also a key part of the solution and we’ve posted a note about this on our security page ( Other security tips and links to free virus scanners are also there so it might be a good place for you to send people.

Here are the links they provide on the security page:

Support for your Computer

If your Windows PC or Mac is ever infected with malware or a virus, check out these helpful sites:


Free Online Virus Scanners

You should also immediately run a virus scan using one of these sites:


I’m impressed that Facebook responded so quickly. I’ll be even more impressed if they deal with the problem better than Myspace did.

Update: All Facebook has a writeup on the Macy’s spam on Facebook as well.

Social Media Goes Mainstream While Newspaper Circulation Plummets

Several headlines I came across this morning are illustrative of what I perceive as a long-term trend in the media landscape. As technology improves and new mediums for sharing information come about, news audiences will continue to fragment. This was evident in the 1980s and 90s with the explosion in popularity of cable television networks. Early in this decade, blogs took center stage as the new platform competing with the traditional press for inquiring eyeballs. In 2008, most of the attention is going to social media. Here are a few of the headlines I saw this morning:

Twitter Goes Mainstream: A lot more people — and businesses — are finding new ways to tweet

Reddit goes ‘Independent,’ says more deals to come

Putting Facebook and Twitter to work

Most Major Papers Continue Circ Decline

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