Archive for the ‘Services’ Category

Glossary of New Media and Online Outreach Terminology

If there is another word you’d like to see added to this list, email me at josh@thehatchergroup.com and I’ll be glad to add it.

Avatar – A small (usually about 100X100 pixels) image associated with a profile on a social media website. The avatar can be used for branding and identification, and can also have an impact on the success of the profile.

Blog – A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog), audio (podcasting) are part of a wider network of social media. Micro-blogging is another type of blogging which consists of blogs with very short posts. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs. Via Wikipedia.

Blogroll – A list of external links located on the homepage of a blog, generally in the blog’s sidebar.

Bounce Rate – The percentage of web site visitors who arrive at a web site entry page, then leave without going any deeper into the site.

Broken link – When a web page has been moved or no longer exits, or if the server is down and an Internet link cannot find the desired page, it is referred to as a dead link. Dead links on your site can negatively impact your performance on search engines.

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Blog Creation, Maintenance and Training

Creating a blog for your organization is one of the easiest and most effective ways to join generate attention, respect and web traffic for your organization. Regardless of the topics your organization focuses on, we can help you maximize your presence within the ongoing conversations taking place in the blogosphere. The Hatcher Group has years of experience creating, designing and maintaining blogs on all of the major blogging platforms (WordPress, Blogger, Typepad, Drupal). We can take you through the process from start to finish, including but not limited to:

  • Choosing your Niche
  • Domain registration and hosting solutions
  • Installation and Site Design
  • Best Practices and Ongoing Consultation
  • Guest Posting Opportunities
  • Blogroll Development and Reciprocal Link Generation

Email Marketing Strategy, Consultation, List Building and Template Design

A properly formatted, designed and structured email from your organization to your membership can significantly increase branding, loyalty, outreach efficacy and traffic to your website. More importantly, a comprehensive email outreach strategy that takes into account timing, best practices and external factors such as website traffic and media coverage can maximize the impact of this powerful tool.

Whether you have an existing email list or would like to start one, The Hatcher Group can take you through the entire process, from choosing an email system and learning how to use it to designing your email template and crafting a strategy for scheduling your emails and increasing the size of your list.

Blog Outreach: Getting your Message in Front of a Valuable Audience

According to a 2007 blog reader survey, Liberal Blog readers are hyper-engaged: 90% voted in 2006, 81% have written or called an elected official and 70% have donated online in the last six months to a cause or campaign. 78% have college degrees and 53% make more than $75,000 a year. Compare this with the 40% of the general public who voted in 2006.

Not only are blog readers more engaged than most citizens, but they are also opinion leaders in their social circles, workplaces and places of worship. By reaching this valuable audience, you can effectively increase your visibility from both a public relations and a fundraising standpoint.

The Hatcher Group can leverage years of experience and hundreds of connections in the blogosphere to communicate with top-tier bloggers and their readers in language they understand.

Social Media Outreach: Generating Exposure and Web Traffic

Whether you are looking for a one-time boost of traffic to a specific page on your website or a comprehensive plan for establishing a presence in the world of social media, The Hatcher Group can plan and execute your social media outreach strategy.

This includes but is not limited to:

  • Developing and maintaining accounts on appropriate social networks such as Myspace, Facebook, Twitter and Change.
  • Seeding reports, news items and websites to social news websites such as Digg, Reddit and Stumbleupon. We have established profiles on all major social news websites, as well as years of expertise in successfully using them to generate significant exposure.
  • Properly tagging and submitting content to social bookmarking services such as Delicious, Furl and Google Bookmarks.

Interesting in learning more? Contact josh@thehatchergroup.com with your inquiry.