Archive for June, 2008|Monthly archive page

Innovative Use of Text Messaging

Tom Udall for Senate has just launched a fantastic new text messaging campaign. Want to see how it works? Text the word “gas” and the amount you spend on a tank (e.g. gas 50.00) to shortcode 69866. You’ll get a text back immediately letting you know how much more you are paying for a tank than you were in 2000.

Very cool, kudos to the Udall campaign for the innovative tip and the heads up.

Explaining the Value of Incoming Links

Seopscentre does a great job of explaining the value of incoming links in layman’s terms. While I’ve generally gone into the history of Sergey Brin’s idea of citation analysis, they’ve found a much simpler way to explain the concept. I’ll quote at length, below the fold.

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Powerpoint on Driving Traffic to Websites

Crowdsourcing, Bounce Rates, SEO Workflow and More

Jeff Jarvis has some examples of creative uses of crowdsourcing.

Kichus has great advice on how to analyze and reduce the bounce rate on your website.

Conversational Marketing has an SEO workflow that works. Worth a read, especially if you are planning on launching (or re-launching) a site soon.

The Red Cross has been using social media and web 2.0 technologies to get information to flood victims in the midwest. Very innovative:

The Red Cross is using Utterz to post audio reports from the field, Flickr for photos and YouTube for videos, as well as a Slide-powered slideshow widget that allows anyone to upload photos of disaster areas. The site also features a Google Maps mashup that depicts the surprisingly large number of relief operations currently being run by the American Red Cross.

Here is the site they’re using.

Online Politics 101

Colin Austin has just released the new version of Online Politics 101, his extremely popular Ebook.

Online Politics 101: The Tools and Tactics of Online Political Advocacyā€¯ gathers the e.politics how-to articles into one conveniently packaged (and free) publication. Each chapter contains a link to the live version on epolitics.com with updates and related materials. Makes a great party favor! Updated and with new chapters as of June, 2008.

Download the PDF file here.

I’m going to try to do an interview with Colin soon, so let me know if there are any questions you’d like me to ask.