Archive for the ‘Question and Answer’ Category

Q&A on Constant Contact: Text Version and Spam Filters

This is part two of the ongoing question and answer series. If you have a question you’d like me to answer, send me an email at josh@thehatchergroup.com and I’ll do my best to answer it here.

Question:

We use the Constant Contact email service, and the text doesn’t transmit very readably on mobile phones or blackberries. We also have a problem with spam filters blocking us – I’ve learned to request that our URL and Constant Contact’s URL be put on recipients’ White Lists when this happens.

I’m curious if you have any hot tips about these issues.

Answer:

1) Text version in Constant Contact
Try this:

“Wait until you have completed all edits to your HTML version.

On the left hand side, click on “Advanced Features” then select “Edit Text Version.”

Once you do this, it becomes a “customized” text version, and will no longer stay in synchronization with the HTML version, which is why I recommend you do this as the last thing.”

2) Messages blocked as spam with Constant Contact

There are a few things that could be causing this. Has there been a spike recently or is the # just steadily growing over time? If it was a big spike, there may be a problem (i.e. people marking your emails as spam, blocked by an email service), in which case we’ll have to re-evaluate. Otherwise it is very likely one of the problems mentioned below, such as normal list churn, de facto unsubscribes, full inboxes, etc.

In the meantime, here is what Constant Contact has to say about it.

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Question and Answer: Editing Your Organization’s Entry on Wikipedia

Question and Answer is a new feature in which I’ll take questions from readers and clients and do my best to answer them. This is something I spend time doing on a regular basis anyway so I figured I might as well make the exchanges publicly available here. If you have a question you’d like me to answer, send me an email at josh@thehatchergroup.com and I’ll do my best to answer it here.

Question:

I had a quick question about Wikipedia.

What’s your advice on editing our own entry? If you take a look, you can see that there are some inaccurate — or unbalanced, at the very least — entries on our page.

Answer:

Here is Wikipedia’s advice on how to deal with inaccurate information on an article about you or your organization:

It is generally considered okay for you to edit your own article in certain circumstances:
* If the article is clearly derogatory in tone and was written based on questionable sources or no sources.
* If it contains private information you strongly don’t want shared, particularly if you are not famous. (This might include, for example, your e-mail address, date of birth, religious affiliation or sexual orientation.)
* If you believe it is libelous.”

If your problems with the article don’t meet those qualifications, try this:

“Click on the tab labeled “discussion” at the top of the article page. That will take you to the talk page for that article. We encourage you to make comments there. Just explain what you feel is incorrect, and how you think it should be fixed. It also helps if you can cite sources (such as media stories) that will help validate the facts.”

They also indicate that it is acceptable for PR firms to update entries for their clients, as long as they cite sources.

Keep in mind that if you do decide to edit your own entry, it will be public knowledge.