Finding Competitor Keywords, Searching the Debate
Search Engine Journal has some good tips for identifying the keywords your competitors are using.
- here are a few (both free and paid) tools to help you identify what your competitor is already ranking for;
- don’t forget to check your competitor’s PPC keywords;
- use keyword prominence tools (to analyze which terms the site is optimized for);
- analyze your competitors’ website visitors behavior (“Keyword Engagement” and “Keyword Effectiveness”).
Quick tip: don’t forget to compare which terms your competitor tried to rank (i.e. which terms he is using throughout the site) and which terms he ended up ranked for. Thus, you will be able to do better than him.
Google took a look at the searches coming in during the third Presidential debate. Their findings were pretty interesting:
Read anything useful over the weekend?