Trusting Strangers and Facebook Meets Digg

Universal McCann has just released a new report, When Did We Start Trusting Strangers? How the Internet Turned Us All Into Influences (pdf). Here is the money quote from the introduction:

The result is an influence economy that is forcing everyone in the public realm including the owners of products and in the public realm including the owners of products and brands to become more transparent, open, conversational brands to become more transparent, open, conversational and honest. They have to rethink the way that influence is and honest. They have to rethink the way that influence is distributed and the role of marketing communications in an information landscape dictated by consumers.

In other news, Jay Adelson Hints That Facebook Connect Is the Future of Digg.

What are you reading today?

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