This should be obvious, but apparently it isn’t.
For many, the primary focus of a link building initiative is indeed to move a site up in the rankings but why not kill two birds with one stone and milk a link for all it’s worth? How likely is a user to click on a link that’s a few page scrolls down on a site, in font so tiny that anyone with even a slight amount of myopia will immediately develop a headache upon trying to read it? If that link were instead placed in a nice prominent place on the site, it would thus be capable of potentially driving traffic to the site in question …. something that tends to make site owners dance like Gene Kelly on their way to the local animal shelter to volunteer.
I guess it needed to be said.