New Study: Newspaper Website Users 50% More Likely than Non-Users to Be Influencers

Via Marketing Charts, a new study (pdf) indicating that people who read newspapers online are far more likely to share the information they read with other people. They define “influencers” as people who share their opinions in at least three different ways.

They are also more confident that their opinions resonate with peers.


For the purposes of this study, they define “influencers” as people who share their opinions in three or more ways.

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