The Value of Backlinks, The Changing Newsroom and the Google Keyword Tool

Ever wondered how Google came up with its formula for ranking websites? Here is the original paper Sergey Brin and Larry Page wrote at Stanford to introduce the idea.

The Project for Excellence in Journalism has released an excellent new report entitled, The Changing Newsroom.

Meet the American daily newspaper of 2008.

It has fewer pages than three years ago, the paper stock is thinner, and the stories are shorter. There is less foreign and national news, less space devoted to science, the arts, features and a range of specialized subjects. Business coverage is either packaged in an increasingly thin stand-alone section or collapsed into another part of the paper. The crossword puzzle has shrunk, the TV listings and stock tables may have disappeared, but coverage of some local issues has strengthened and investigative reporting remains highly valued.

Linda Bustos has some great tips for using the new Google Keyword tool.


1 comment so far

  1. Rich Pearson on

    Another tool that might help those who looking to build links can be found here.

    It’s free and, while we are going to have to close out the invites soon, I will definitely give top priority to non-profits to make sure they are accepted.

    You can contact me at rich(at) or find out more here.

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