Identifying Bloggers in Your Niche

The first step in reaching out to bloggers is locating your target audience. The best way to do this is to create a list of the types of bloggers you would like to contact, and use the search engines below to locate them.

For example, if you are reaching out on behalf of an environmental organization, you might search for bloggers writing about keywords such as: Environment, Climate Change, Global Warming, Nature, Energy Policy, etc.

Below you’ll find step-by-step instructions for locating bloggers in your target audience with each of the top four blog search tools.

Technoratihttp://technorati.com



1. Go to http://technorati.com.
2. Search for one of your keywords.
3. Click the tab that says “blogs”.
4. A list of blogs tagged with your keyword will be provided below. You can scroll through the pages using the links at the bottom of the page.

Google Blogsearch – http://blogsearch.google.com

1. Go to http://blogsearch.google.com.
2. Search for one of your keywords.
3. Immediately below the search field, a list of matching blogs will appear in reverse chronological order.
4. Below that, a list of blog posts with your keyword in the title will appear. Be sure to vet these, as some of the blogs listed here may not necessarily focus on the topic you are looking for.

Ice Rocket – http://www.icerocket.com

1. Go to http://icerocket.com.
2. Search for a keyword of you choice.
3. A list of blog posts with your keyword in the title will appear in reverse chronological order.
4. Be sure to vet these, as some of the blogs listed here may not necessarily focus on the topic you are looking for.

Blog Pulse – http://www.blogpulse.com

1. Go to http://blogpulse.com.
2. Search for a keyword of you choice.
3. A list of blog posts with your keyword in the title will appear in reverse chronological order.
4. Be sure to vet these, as some of the blogs listed here may not necessarily focus on the topic you are looking for.

Now that you have developed a list of blogs you would like to contact, you will have to collect contact information. I recommend setting up a spreadsheet with Microsoft Office. The fields you may want to have on the spreadsheet include: Blog Name, Blog URL, Contact Name, Email Address, Focus of Blogs and Special Notes. Special notes is for specific pitch information that some sites ask you to include (i.e. include the word “tip” in the subject line).

To find contact information for a blog, try using your browser’s find function (CTRL-F) to search for the words Contact, Email and About. If that doesn’t work, you may have to scan through the page manually to find an email address. Not all blogs will have contact info publicly available, but most do.

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2 comments so far

  1. Jared Stenzel on

    You seem to have forgot something you use. StumbleUpon. Just type in words related to your blog and click Stumble. It won’t find the best bloggers in your niche, but it can find you some of them.

    Another thing you can try in Entrecard. This is a great way to not only advertise your site but find people in your own niche that are doing well.

  2. Svetlana Gladkova - Profy on

    Great tips, I do believe many PR agencies should use something like this to create their guides for working with bloggers. What I wanted to add is that I think such type of work should be done constantly as blogging is not really very stable and new interesting names arrive that may have enough authority to make even big names notice the company you want them to cover.


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