Open Source Reddit, Technorati’s Ad Network and Keyword Research

Great news for anyone interested in social news, Reddit has just gone open source.

Today we’re excited to announce that we’re open sourcing reddit. We’ve always strived to be as open and transparent with our users as possible, and this is the next logical step. When we say ‘open-source’ we mean specifically that the code behind reddit is available to the public for download, and we’re inviting the public to submit code to help improve the site.

Reddit is unique in the social news scene in that we have a huge community of developers. It seems only natural that we give you all in that community a chance to contribute back to reddit and make it a better place for everyone. We know reddit’s success has less to do with our technology than it does with you, our community, and now we want to let our community improve our technology.

This is fantastic, and bodes well for the future of Reddit in the social news market. They are proving, once again, that they really get it.

Since reddit’s beginning, we have stood on the shoulders of giants in the open source world. Every library, tool and platform we depend on is open. Until now, the only portion of reddit that wasn’t freely available is reddit itself. We are proud and excited that we’re finally giving back to the community that has given us so much.

Via Tech Crunch, , the leading blog search engine, has launched an ad network for blogs.

Technorati was founded to help bloggers to succeed by collecting, highlighting, and distributing the online global conversation. As the leading blog search engine and most comprehensive source of information on the blogosphere, we index more than 1.5 million new blog posts in real time and introduce millions of readers to blog and social media content.

Technorati Media extends our service and value by matching bloggers and social media creators with marketers who want to join the conversation.

Others in this space include Common Sense Media, Blogads and Federated Media.

Search Engine Journal has a good piece on Tools to find your competitor’s keywords. These tools can be useful when determining which keywords you want to optimize your site for.

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