Follow the Money

If you want to see where the future of news content is, follow the advertising money.

The Internet will overtake television as the biggest advertising medium in Britain this year, with over 19 percent of total ad spend, according to a forecast by Enders Analysis.

The article continues…

The main engine for growth continues to be paid search on sites such as Google but Enders said it had also seen early signs that the popularity of online video is now making a small contribution to a shift in advertising from television to the Internet.

It will be interesting to see the numbers for U.S. ad sales, where the popularity of online video has grown dramatically in recent years.

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