Marketing Pilgrim has a good discussion of the SEM Triple Play. Gyutea explains:
Internet marketing, and more specifically search marketing, can be broken down into 3 major components: search engine optimization (SEO), paid search (PPC), and social media optimization (SMO). The problem that I see in the search industry is that many of the most influential players focus on only one of these components and shut themselves off from the others.
I don’t agree with everything here but it is a worthwhile and well-rounded introduction to some important topics.
Buzzoodle has 7 Stupid Social Media Mistakes. These are pretty straightforward, but it is worth checking to make sure you aren’t doing any of these things.
SEO Unique has 10 Common SEO Mistakes.
Chris Brogan goes over the basics of starting a social media strategy. He’s got some really useful info here.
What are you reading today?