Tactical Knowledge about Social Media Sites

Dosh Dosh has some extremely useful thoughts on developing tactical knowledge about social media websites. Here is the money quote:

The truth is, careful optimization of content and diligent promotional efforts are factors which greatly contribute to social media popularity. While that doesn’t mean that all successful content must be conscientiously manufactured from the start, it does suggest that you need to understand the social channel well in order to strategically support your initiatives.

This is absolutely right. Every social media site has it’s own community, standards and vibe. Different types of stories, as well as different types of headlines and descriptions, will find success on various sites. By spending time on the sites and studying what the feel of the community is, you’ll develop a natural ability to write compelling and appropriate headlines over time.


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