Get ‘Em Outside: A Case Study on Promoting Web Videos
As of 10am the video had been viewed 260 times. The first order of business was to submit the video to several social news sites. I decided to focus on the three which generally send the most traffic, Digg, Stumbleupon and Reddit.
By noon the Digg submission had already made the front page, eventually garnering 1,300+ diggs and 200+ comments. This was enough to make it the top video within 24 hours at the time, generating additional traffic.
By early afternoon the reddit submission had made it’s way to #4 on the hot list. By staying in the top 20 (first page) for the duration of the day, the post generated 350+ votes and 150+ comments.
Meanwhile, while the submissions were rising on the social media sites, I was busy sending information about the video to various bloggers and email lists. By the end of the day, dozens of blogs had linked to or embedded the video. Here are some of the highlights:
Additionally, Earth Day TV embedded the video on their site.
Over the next few weeks, views of the video continued to increase, reaching 42,000 by early May.