Finding Competitor Keywords, Searching the Debate

Search Engine Journal has some good tips for identifying the keywords your competitors are using.

• here are a few (both free and paid) tools to help you identify what your competitor is already ranking for;
• don’t forget to check your competitor’s PPC keywords;
• use keyword prominence tools (to analyze which terms the site is optimized for);
• analyze your competitors’ website visitors behavior (“Keyword Engagement” and “Keyword Effectiveness”).

Quick tip: don’t forget to compare which terms your competitor tried to rank (i.e. which terms he is using throughout the site) and which terms he ended up ranked for. Thus, you will be able to do better than him.

Google took a look at the searches coming in during the third Presidential debate. Their findings were pretty interesting:

Read anything useful over the weekend?

Driving Traffic to Statewide Environmental Websites

New Resources Page

If you haven’t yet, check out our new resources page.

Tips for Stumbleupon Success

Stumbleupon.com can drive significant traffic to your website, sometimes in excess of 10,000 visitors within 24 hours. Although content remains king, there are several things you can do to increase the odds that pages on your site will become popular. The following list is not comprehensive, but maybe eventually it will be. You can help by leaving your ideas and tips as comments, so please do.

Social Media Sites of Value to NonProfits and Foundations

Site	Focus
Digg	General
Reddit	General
Stumbleupon	General
Buzzflash	Liberal/Progressive
Shoutwire	General
Mixx	General
Propeller	General
Care2	Social Action
Hugg	Environment
PlantChange	Environment
VideoSift	Videos
Current	General