Social Media Invades Traditional Media, Brands are Leveraging Twitter

Brent at SearchEngineLand has a great article on this subject. Here are some highlights:

On June 12, 2008, Chris Winfield did something no one else had done when he used Twitter to write his entire presentation for SES Toronto about whether Twitter was a waste of time or a great tool. He posted a series of questions on Twitter and received over 275 answers in less than 90 minutes.

Rick Sanchez Direct, a new CNN show live Monday through Friday at 3:00 p.m. EST, uses Twitter, Facebook, and MySpace, to connect directly with a growing audience of people can interact with Rick Sanchez live on national television.

On a similar note, SearchEngineJournal has 16 examples of huge brands using Twitter for business.